Sample Essay on the Society Begins at Home

Sample Essay on the Society Begins at HomeA sample essay on the society begins at home. We all know that we are born in the world. But what we don't know is how our parents acted. Their behavior at home is a reflection of what they do at work.Their attitudes, their decisions, and their attitudes about life all reflect the characteristics of their character, which is their strong point. To make sense of your life, look at what your parents did. If you want to find out how your life has developed from your past to now, then go back and see what they did. You have to get out and go on an adventure, a 'rides-with-the-numbers' adventure. Your parents' behavior and attitudes will tell you where you've come from and where you're going.And when you read your parents' behavior, you'll find yourself wondering what you've done wrong to bring about what happened to you? It's a little embarrassing to say, but it will help you get your house in order. It's hard to change the behavior of others, bu t you can change your own. It takes someone who knows you, knows your character, and can see your development.The only person who can know the whole truth about you is your parents. Your parents are your friends. They will never be totally honest with you. That's because they didn't grow up just like you, they grew up with different people, they were used to getting their way and trying to get all the answers before they could get them. You need to get them out of that position and replace them with friends who won't let you down.Look at what they do now and at what they did in the past. See how they treat you, and how they treat your friends. It will help you put your house in order.In your family, the only place for authority to lie is in the home. The only place for the truth, to lie is in the home. This is why a sample essay on the society begins at home.All right, maybe you haven't figured out exactly where to start, but you have to start somewhere. Some people like to talk abo ut politics, but that's not my cup of tea. For those who just can't stand on one side of the fence, then I suggest that you go to another place and start putting your house in order.Use a sample essay on the society begins at home. A sample essay on the society begins at home, and it will give you a very good place to start. Try it, and try to use it over again until you have really gotten control of the problems that you face.

Lumping and Splitting Essay Writing - What Is It?

<h1>Lumping and Splitting Essay Writing - What Is It?</h1><p>A lumping and parting article depend on a person's circumstance and character. Lumping and parting take into consideration the author to have an increasingly adjusted story that features how their circumstance has transformed them in a positive manner. It very well may be a path for the person to pass on their emotions and express their capacity to deal with these changes.</p><p></p><p>The composing of this kind of article is about the peruser. It is the most ideal approach to make a blueprint of how this individual came to be the place they are. From this reason, the exposition depends on their conditions and their own encounters. The more close to home the announcement, the more effect it will have on the reader.</p><p></p><p>The composing of this kind of paper can be one of the most testing parts in it since you need to communicate how this individual has gone to the present circumstance as it is currently. However, it is likewise imperative to remember that you would prefer not to sound pushy or put them in a specific spot of reasoning. It should be so the paper is adjusted to permit the individual to change with the situations.</p><p></p><p>You can have two individuals compose a comparative bit of article however it will give the exposition that individual touch that the first had. This should be possible by having an editorial manager or a senior who will include subtleties that can improve the paper. It isn't important to recruit a supervisor to alter this sort of composing. You simply need to alter it yourself. Be that as it may, in the event that you employ a manager, he will have the option to educate you concerning what type with respect to line you should utilize and how to organize the article properly.</p><p></p><p>Writing this kind of paper is tied in with perceiving what ha s befallen the individual and how this has transformed him. What you have to do is to feature the qualities and shortcomings that make up the character. This article is likewise about the composition from your perspective so don't attempt to think excessively or be too passionate when composing this.</p><p></p><p>Lumping and parting paper composing can be utilized as an approach to pass on the idea that the individual has about themselves. For this situation, it is the piece of the exposition that is to start with that the essayist should concentrate on. Make a point to incorporate the entirety of the realities about the circumstance. Be imaginative and fascinating. Give the peruser a sample of how their life will be subsequent to perusing this.</p><p></p><p>Make sure that you are not excessively passionate while composing this. Feelings can cause the perusers to feel as though the essayist is attempting to cause them to feel a specifi c way and causes them to feel they have to concur with what the author is stating. Stay away from this no matter what. As referenced previously, you can enlist an editorial manager for this sort of writing.</p>

Up in Arms About Essay Editing Service?

<h1> Up in Arms About Essay Editing Service?</h1> <p>Writing a wonderful paper is really a craftsmanship, as you don't just should proceed in observe the structure of an individual's article, moreover, you should be sure you store up quality material and form an enlightening article to intrigue your own teacher. What's more, you can gain from the alter since you will have the option to see all the progressions that were made, which will help make you a superior essayist. </p> <p>In that circumstance, it's constantly obviously better to discover help from an ace in altering and editing. Regardless of whether you require school level altering or proposal altering support, our expert editors are prepared to deal with errands of any multifaceted nature. An expert will assist you with your inquiry. Altering is a urgent part of the creative cycle, when you appropriately manage it, be sure to locate the greatest reward.</p> <p>Your content should be sans botch and particular. Research paper altering is a snappy supplier, which will without a doubt become your preferred one. To begin with, you may need to transfer your substance. </p> <p>An article is just one of the indispensable things in the scholastic life. All articles should be composed withproper formating. The application paper must be incredible. Regardless of whether it is a 5-passage paper or exposition composing you're ensured to savor our expert composing help.</p> <p>You will likewise get a section or two of your paper altered for nothing out of pocket. Therefore, it's suggested that you pick any of the previous representation paper model at that point it's certain to allow you to bring fantastic evaluations for yourself. By and large, a one-page paper is around 250300 words. </p> <h2>The Do's and Don'ts of Essay Editing Service </h2> <p>On-line mentors will give you coordinated meeting. Our article editing administrations will make certain you're on the correct way. </p> <h2>If You Read Nothing Else Today, Read This Report on Essay Editing Service </h2> <p>Even in the occasion you need your exposition altered quick, you can relax realizing you will see the best outcomes from us. Our top notch exposition altering administration guarantees your paper is set up for accommodation. As a result, you'll get a splendidly composed paper. In this manner, you can get the paper that is best in class. </p> <h2> Key Pieces of Essay Editing Service </h2> <p>Don't be concerned if the paper's expected tomorrowwe're open 24 hours consistently, seven days of the week, 365 days out of each year. Altering a paper requires significant investment and consideration, as you should concentrate on the littlest subtleties in case you're taking a stab at a fabulous result. </p> <p>If you consider choosing a supervisor to take a gander at your paper, you will be astounded with costs for their master administrations. Normally, one should see how to recognize the previous from the last before requesting some work done from any association. You're recruiting the assistance of a prepared proficient. Our fabulous exposition altering administrations will gracefully you with such prospect.</p> <p>Affordable paper composing administration fulfills the requirements of the broadest scope of scholarly needs. In this way, you may have confidence your research paper administration will be conveyed by methods for an expert. Each client gets a robotized email dispatching. </p> <h2> The Ugly Secret of Essay Editing Service </h2> <p>Furthermore, the client is aware of the advancement of paper, and he is increasingly content with the conclusive outcome. In the occasion you have inquiries in regard to our administrations and altering programming, address our care group and find solutions right away. The individual record makes it attainable to stay in contact with the editorial manager and track the training. Because of the heavenly task composing administrations, everything is by all accounts excessively simple. </p>

How to Write an Essay in APA Format For College

How to Write an Essay in APA Format For CollegeI'm going to teach you how to write an essay in APA format for college. That's Advanced Placement exam style, and it is the format most colleges use to judge students' progress. The first thing you need to know about writing an APA essay is that you need to read the guidebook to make sure you're following the right format.Most of us have had a book in high school English or math, where the author wrote in a form that would make sense to us. To be a good writer, you need to do the same thing. It isn't enough to be able to write the paragraph sentence by sentence.If you can't organize your thoughts, then that's half the battle won. You need to understand what you are doing when you organize your thoughts. Even though we can see pictures, we still need to see them in order to make sense of them. This is true in all forms of writing.No matter how complex your material is, you need to be able to structure it in a format that will make sense t o you. You will be assigned paragraphs to tell a story. You need to make sense of what you are doing in each paragraph. Otherwise, you will just copy and paste information from one paragraph to another.You also need to be able to organize your thoughts properly. Many times, the author will give you lists of ideas. You may need to create a list yourself, or just take notes as you read. Remember, this is an exam.Now, here's a very simple format that is easy to understand. It requires some careful organization. After each idea, write a sentence that summarizes what you just read. This is going to serve as your summary.After each paragraph, summarize what you just read and list the main ideas of the paragraph, in order of importance. List what they are, and why you should believe it. The easiest way to do this is to list the main idea first, and then list each one in its place.Finally, summarize what you just read in the body. Make sure you keep each paragraph short, but long enough to get your point across, and you'll be fine.

Papers Written For Me - Its Never Too Late to Become an Entrepreneur

Papers Written For Me - It's Never Too Late to Become an EntrepreneurPapers written for me can be found anywhere from college campuses, libraries, offices and computer labs. There are some formalized classes in business schools that focus on the workings of business organizations and how they function in a functional manner. Here are some examples:I could talk to you for hours about the enterprise perspective. But what you should know is that I have spent years studying and observing and even running my own business so I am a witness to how companies need to operate in order to be successful. Please don't think that I am trying to tell you how to run your business; in fact, most of what I write here is based on the point of view of an entrepreneur who spent many years in the business so I hope you will understand that this is merely the beginning and it is not intended to be comprehensive.Nevertheless, I would encourage you to give these papers a try. Many individuals prefer them to actual lectures or even Power Point presentations. If you are like me, then you are ready to learn as much as you can about papers written for me. Good luck.The first thing you should do is open your eyes and look at how businesses are run by others. Ask yourself, 'What would happen if I were to run my own business?' Once you have made this decision, look around at your surroundings. Observe people operating in front of you. Notice who you hear when you walk down the street and on television.One of the best things you can do is to write down everything you hear in the spaces provided. Now that you have created a list, what have you done with it? How did you learn about the people you know and what information have you taken from their descriptions? Use the papers written for me to help you answer all of these questions.Next, ask yourself, 'Who am I?' Do you know how people work and react to situations? What do you want to become? Write down what you know about how the people in your life behave. With this knowledge, you can now create a successful business.Papers written for me will show you how to start your own business without having to take out a loan. These types of business books are available online for free and can be read at your leisure. Good luck.

Essay Jane Austens Sense And Sensibility - 931 Words

Sense and Sensibility is a book that deals with many of lifes circumstances during the eightteen hundreds. Although it was written in the first person it can provide the reader with a detailed perspective on the lifestyle of the upper crust of society. However, in order to get a full sense of appreciation of this lifestyle the elements of the opposite group, the lower class, must be attained. By comparing the differences amongst lifestyles characteristics which differ between individuals of their respective groups can be explained, and more importantly be justified. The Dashwoods are undoubtedly not of the lower crust of society, instead they were of the upper middle†¦show more content†¦Likewise, all the outlaying suburbs and regions grew. The main industries of that time were textiles and mining. As for the textile industries, many of the jobs needed to be performed were done in factories by women or children. These jobs required little or no skill, and thus wages reflected that of unskilled labor. Aside from pathetic wages, the unskilled employees of this period would be subject to poor working conditions and long hours. This adds obvious emphasis to the Dashwoods behavior in not attempting to work. Some of the other contributing factors that separated the lower class from the middle and upper would be the way in which they spent their free time. The laborers rarely had any; their days would be filled with necessary chores that ranged from getting water to doing laundry. Because the technology for household efficiency was not keeping up with the times, many of the luxuries taken for granted today were not even available to these individuals. The upper classes on the other hand relied on servants for their tasks; they did not have to deal wit h these chores. At a particular point in the book an insight was offered to the familys lifestyle, but more importantly to the mindset they had developed. MarianneShow MoreRelatedJane Austens Sense and Sensibility Essays1384 Words   |  6 Pageswhether it’s an inanimate object or a person you want to spend the rest of your life with. Jane Austen’s novel, â€Å"Sense and Sensibility†, revolves around two sisters who try to find true love, while requiring a balance of reason and emotion. Elinor and Marianne Dashwood are viewed as two completely different people. Elinor is known to represent â€Å"sense† while Marianne represents â€Å"sensibility.† In the novel, Jane Austen emphasizes two common women’s characteristics, and shows us how Elinor and MarianneRead MoreJane Austens Novel Sense and Sensibility: An Analysis1492 Words   |  6 PagesJane Austens groundbreaking novel Sense and Sensibility is a relationship-driven account of female p rotagonists. Sense and Sensibility shares much in common with other novels by and about women. Themes like autonomy versus independence and the role of women in a patriarchal society are explored in Sense and Sensibility. Using two sisters to symbolize the different directions the female spirit can be pulled, Austen shows the variable ways women respond to political, social, and economic oppressionRead More Patriarchy in Jane Austens Sense and Sensibility Essay1535 Words   |  7 PagesPatriarchy in Jane Austens Sense and Sensibility Despite the fact that Jane Austen has become what Julian North describes as a â€Å"conservative icon in popular culture† signified by her depictions of â€Å"traditional class and gender hierarchies, sexual propriety and Christian values,† the novel _Sense and Sensibility_ provides, if not a feminist perspective, a feminist discourse lacking in Emma Thompson’s film version (North 38). In this essay, I attempt to argue briefly that the novel, which initiallyRead More Mothers in Jane Austens Sense and Sensibility Essay1517 Words   |  7 PagesMothers in Jane Austens Sense and Sensibility      Ã‚   I can no more forget it, than a mother can forget her suckling child. Jane Austen wrote these words about her novel, Sense and Sensibility, in a letter to her sister Cassandra in 1811. Such a maternal feeling in Austen is interesting to note, particularly because any reader of hers is well aware of a lack of mothers in her novels. Frequently we encounter heroines and other major characters whom, if not motherless, have mothers who are deficientRead More The Necessity of Marrying Well in Jane Austens Sense and Sensibility520 Words   |  3 PagesIn Jane Austen’s Sense and Sensibility, the necessity of marrying well is one of the central themes. In Austen’s era a woman’s survival depended on her potential to acquire an affluent partner. This meant a choice of marrying for love and quite possibly starve, or marry a securing wealthy person, there was a risk of marrying someone who you might despise. Passage One, portrays the relationship between Marianne and Willoughby. Marianne was blinded by her love, ‘He was exactly formed to engageRead More Balance Between Sense and Sensibility in Jane Austens Northanger Abbey2319 Words   |  10 PagesBalance Between Sense and Sensibility in Jane Austens Northanger Abbey Throughout her novel, Northanger Abbey, Jane Austen integrates parody with characterization to emphasize the necessity of a balance between sense and sensibility while reflecting a theme of the initiation of a young woman into the complexities of adult social life. This novel can be traced back as one of Jane Austens earliest works. It was written in 1798, but not published until 1818, and is an excellent example of whatRead MoreJane Austens Sense and Sensibility: Comparing the Characters of Elinor and Marianne1535 Words   |  6 PagesElinor vs. Marianne Compare-contrast essay Jane Austens 1811 novel Sense and Sensibility puts across an account involving two English sisters who come across a series of hardships in their endeavor to find their personal identities in a relatively hostile environment. Elinor and Marianne Dashwood are forced to leave their home, the estate at Norland Park, consequent to their fathers death. The two experience economic problems and come to see the world with different eyes as they move in aRead MoreEssay on Jane Austen Novels: Success After Death1679 Words   |  7 PagesJane Austen Novels: Success after Death Chuck Leddy, a notable critic, stated Upon her death in 1817, English novelist Jane Austen was completely unknown in the literary world. Why would someone as brilliant as Jane Austen not be world known? By 1817, Austen had already published one of her masterpieces Sense and Sensibility, and it seemed to not bring in as much success as it would later on in life. But the dry spell would eventually end. Two hundred years after Jane Austens death, her booksRead MoreJane Austen s Novel And True Classic Sense And Sensibility1427 Words   |  6 PagesThere are many authors whose works are considered to be classics; perhaps the most influential is Jane Austen. Jane Austen wrote six novels, that in today’s world, we call classics. Her first novel and true classic Sense and Sensibility, was published in 1811 at a time when the world was just starting to write full length novels. Though Jane Austen only lived to be forty-one, she contributed much too modern literature; such as being one of the first major authors to make use of the three volume novelRead MoreSense And Sensibility By Jane Austen1123 Words   |  5 PagesSense and Sensibility was written by Jane Austen in 1811, the novel describes the life of three young sisters after the death of their father. The sisters; Elinor, Margaret, and Marianne Dashwood each are forced to leave their homes with their mother, Mrs. Dashwood, when their father passes and their home is inherited by Mr. Dashwood’s son, from his first marriage, John Dashwood. The young women and their mother vacate the home filled with the atrocious presence of Mr. Dashwood’s first wife, Fanny

Smartwatch and Wearables Research

Question: Discuss about the Smartwatch and Wearables Research. Answer: Introduction Apple Watch is a smartwatch series by Apple Inc. The market for smartwatch brands is burgeoning. Forecasts suggest a two-fold increase in consumer adoption. It is also fuelled by the pressures of modern lifestyles. Pre-mature illnesses and sedentary lifestyles dictate a change in routine. Rising expendable incomes have assured that technological fitness solutions have a market. So consumers are ready to spend money to safeguard their fitness goals. Smartwatch technology integrates several layers of personal lifestyle functional monitors. This helps users to monitor and track their progress. The smartwatch market is predicted to grow at a rate of 18% annually (Beaver, 2016). By 2021, the number of units sold could touch 70 million units. Apples focus will be to establish its existing presence and foray into new markets. The effort will be to garner more market share in saturated markets through better product offerings. While the lines between a smartphone and smartwatch are delineating, there is equal emphasis on form as much as function on smartwatches. Unlike smartphones, smartwatches can be reliably fastened over the wrist. The risks of a smartwatch falling down and breaking are low, unlike a smartphone that requires constant care. There are requirements for a special pouch and a slew of connectors for a smartphone that makes for cumbersome logistical issues. Smartwatches are the next wave of smart technological solutions that could soon become ubiquitous. Apple has foreseen this trend and will have to work on a long-term decade-long product innovation and marketing strategy. Apple is one of the worlds largest companies in terms of revenue. Based in Cupertino, California, this multinational technological behemoth is known for its flagship iOS operating system. Apple has transformed from a PC manufacturing firm to a company that manufactures high quality consumer electronics. The company is also renowned for its software, hardware, firmware and online products and services. From the Safari web browser to the Apple TV digital device to the iPad tablet; Apples products attract a massive user-base. At the heart of Apple Watch is Apples integrated approach of combining its native OS with hardware, software and connected services. This product wins hands-down on the form factor. The company has publicized the SDK to give software programmers the leverage to build apps for the smartwatch. The core strategy of Apple is to enable users to use Apples iOS apps (Bajarin, 2014). The smartwatchs seamless connectivity ensures that apps such as the HomeKit can allow users to use the power of Bluetooth and NFC to control home devices. The most important strategy for this product is related to personal fitness and welfare. There are intelligent sensors on the watch that keep track of physical activity of the wearer. The surmounting pressure on modern humans to maintain an active lifestyle could be the propellant to purchase such smartwatch products. While Apples strategies are clear, it is unclear if a needs-analysis supplements the companys strategies. Consumerism is often dictated by prevailing market conditions, economic conditions, socio-political statuses and micro-economics. Product and / or Location The Apple Watch has always been positioned as an expensive personal efficiency enhancement product cum connected device. Being a convenience gadget, this iOS integrated and iPhone compatible device comes in scores of flavors (Swider Beavis, 2016). This means customers can interchange watch bands with new ones, or choose from a variety of case materials with different hues and sizes. The demand for the smartwatch product is high. At its peak demand, the product reaches $17000 in price. This means that the smartwatch has thousands of customers waiting to be early adopters. But as of 2016, the sales of this product have dipped by more than 50% (Baptiste, 2016). Worldwide, the smartwatch market is witnessing a year on year sales dip in double digit percentages. Although the Apple Watch commands the largest market share as per the International Data Corporation, shipments have largely decreased. In 2015, the number of units shipped was in excess of 3 million. But in 2016, it is a mere 1.6 million. Apple Inc. adopted a knee-jerk reaction to prop up sales. It cut prices of its sports model by $50. Consumers were adopting a wait and watch approach in anticipation of a newer release with more apps and a discounted price of the smartwatch. They were ready to wait for even a year. It indicates that the company is releasing its product versions too early. There are some pertinent implicit consumer demands such as an improved battery to support WiFi, GPS and video camera usage. There is also a need to offer better waterproof capabilities. These issues were not addressed in subsequent releases. So a new version of the Apple Watch generated low interest and anticipation. The consumers for smartwatches have different criteria based on their geographical location. As indicated in the following figure, the China market smartwatch consumerism is dictated by accuracy. In Germany, the purchasing criteria are dictated by price and functionality. In South Korea, there is also the parameter of ease of use that affects purchasing decisions. Apples vision for the smartwatch as a luxury watch or a replacement for a luxury watch is unclear. A majority of luxury watch consumers prefer luxury watches over this smartwatch only about 27% of them preferred the smartwatch (John, 2015). Staunch luxury watch loyalists considered craftsmanship and timeless appeal of the luxury watch products as the main parameters. So it is clear that customers understand the difference between luxury watches and smartwatches. Therefore, Apple cannot market the Apple Watch as a luxury watch. From an investment standpoint, luxury watches have low depreciation compared to smartwatches. They also command a higher appreciation and are considered as collectibles. So the Apple Watchs price caters to that segment of buyers who are able to afford a high-end smartphone or a luxury watch. Apples product proposition should be strong to persuade buyers in this category to adopt a smartwatch solution for their daily needs. Therefore, consumers of the Apple Smartwatch are driven by motivation to buy the watch. The motivation comes from a strong reason for personal efficiency enhancement. Another personal consumer influence is consumer personality. A sporty and challenging personality defines consumer behavior towards adoption of personal productivity products. Discussion and Analysis It is clear that customer motivation is one of the driving forces to purchase the Apple Smartwatch product. The premium nature of this product ensures that it is on a higher stratum to a bare necessity product. The people who purchase this product are generally highly motivated individuals who seek to redefine their personal style, productivity, efficiency and social status. Therefore, Apple should design customer strategies that apply theories and practices of consumer motivation. Customer motivation falls under the psychological paradigm of consumer behavior models (Jisana, 2014). At the basic level, motivation is driven by a hierarchical pyramid of needs. Maslows hierarchy of needs is a well-known Theory of Motivation that explains the needs of people at different phases in their lives. Applying this model on consumer motivation for purchasing the Apple Smartwatch indicates that people who are in the second last level will purchase this product. This means that those seeking Esteem, Self Esteem, Confidence and Achievement will opt for this product. There could be a small overlap between this level and the last level of this pyramid though. Although this product is not explicitly termed as a luxury brand, it falls in the price range of luxury brands. Often the purchasing motivation over price in this price range is the same for a luxury brand as for the Apple Watch. A luxury item is defined as a necessity that starts where necessity begins (Knag, 2012). This smartwatch product could fulfill a persons need for pleasure and comfort. It could also enable them to make a statement to the outside world by procuring something expensive. In the digital era, a technologically expensive device, software or hardware, when owned is also regarded as a status symbol. Consumer decision making based on motivation Consumers who might buy a luxury brand might also buy an Apple Watch. There could be consumers who could buy this Watch even without having a personal preference for luxury brands. For Apple the company, its brand recall is immense. A category of customers it could cater to is brand loyalists. Another interesting fact is that men above the age of 65 preferred Apple products, so they could prefer Apple Watches too. The following figure clearly indicates this preference. Statistics indicate that the Apple Watch commands sales in the age group of 35 to 44. But there could be cases where older customers buy this product as gift items. Motivation is often the incentives to think, act and choose. A motivated person makes purchasing decisions that align with their reasons and sources of motivation. There is also proof that motivation enables speedy decisions. A well-motivated customer makes a purchase faster, than a skeptical customer, who would look for alternatives. If the customer motivation for buying the Watch are personal productivity, social appeal, personal efficiency, luxury brand alternatives or Apple product loyalist tendencies; then this Watch could be an automatic buy. If the customer motivation for purchasing is price parity, cost effectiveness, necessity over luxury, budget device and non-Brand consciousness, then this Watch could be a skeptical buy. Therefore, it is important for marketers to understand these aspects. Individual influence for product consumption: Consumer personality Customer personality is a spoke in the wheel when deciding to purchase an Apple Watch. A customers personality is a combination of internal, external, social, psychological and environment influences (Sarker 2013). It could also be the sum total of their hereditary influences, cultural backgrounds and sometimes ethnicities. Some of the prevailing theories of personality are: Socio psychoanalytic concept Neo-Freudian Theory Gestalt Theory Cognitive Theory Trait Theory Stimulus Response Theory The Neo-Freudian theory is based on the premise that social relationships define personality. Trait theory postulates that predisposed personal, physical and psychological attributes define a persons personality. Given that personality is a proven constituent for customer purchasing decisions, it is important to measure personality in order to align marketing objectives. Based on the Neo-Freudian and Trait theories some personality types to consider are Detached, Aggressive, Dogmatic, Ethnocentric, Compulsive, Unique, Innovative and Social. Personality traits of a target consumer group often become the basis to converge brand propositions that fulfill the target consumer groups personality needs. The traits of a brand personality intentionally coincide with that of the target customer group or groups. The personality effects of a brand can be measured in as a simple instance as a clearance sale. There is an anthropomorphizing of brands done by customers by according brands their personal personality traits. Marketers should take cognizance of these aspects and reinforce such beliefs. It could lead to new loyalty marketing programs. It could lead to better interventions of Internet-based marketing communications, interactive strategies and many other innovative channels of marketing (Rajagopal, 2008). Consumer decision making process based on consumer personality The consumer decision making process for Apple Watch is based largely on consumer personality types. Often personality and personal factors coincide to create the need to purchase. The following figure demonstrates this. As indicated in the figure, personality co-exists with other personal traits of a consumer such as age, lifecycle stage, occupation, economic condition and lifecycle. Recommendations Apples current brand architecture is monolithic. All products maintain their brand identity with the master brand. From the Apple logo to the design, there is a similarity in design, styling, ergonomics and function across all products. While most products have the i prefix, in 2014 the company moved away from this prefix for its Apple Watch and Apple Pay products. This was an attempt to move these products closer to the Apple brand name. The proposed marketing mix for Apple Watch based on the 4 Ps of marketing are: Although the Apple Watch is a flawless product, there are recorded glitches. Bluetooth connectivity is inconsistent. The device has poor battery life. When connected to the iPhone, it is reported that the Watch drains the iPhone smartphones battery fast. This products closest competitor is Fitbit in the fitness smartwatches category. A gap analysis reveals that the Apple Watch can increase its fitness apps. This allows for providing a variety of fitness apps catered to different types of customers. Price has always been the contentious issue for Apple Watch aspirants. Although Apple announces discounts, it is not frequent and could be limited to certain geographies. Apple can increase its product churn by giving discounts and participating in exchange offers. Although Apple may not be able to decrease price of this product due to its niche nature and the fact that the company does not rely on volume sales, there are other ways to increase sales. Some novel pricing methods could benefit churn (Munnukka, 2004). Complementary servicing This type of servicing could be free of charge or at a nominal rate. It could affect the overall perception of price. Bundle pricing Pricing of services offered by the Watch as a lump-sum. Usage charging The company could adopt a product-lease approach that lets consumers use the product on a leased basis. The current promotional mix is restricted to advertising, personal selling, sales promotions and public relations. Apple can leverage the power of social media marketing in a more emphatic direction. It can adopt go-to-customer strategies much like its go-to-customer strategies. There could be an increased focus on Big Data Analytics to leverage content and context based marketing strategies. Place/Distribution Apple undertakes a holistic approach to marketing and promotion of its products (Greenspan, 2015). Using a variety of distribution channels, the company takes advantage of the economics of cost advantage. But selective association with a distribution channel creates exclusivity and lack of market access. In the companys distribution chain, products are retailed or distributed at Apple Stores, e-commerce outlets, online Apple e-commerce stores, authorized company retailers and dealers and fulfillment stores services. Currently, the companys products are highly visible. To enhance customer appeal of its Watch product line, the company can showcase this product on a higher priority via its various distribution channels. Conclusion Apple cannot market the Apple Watch as a luxury product. However it can market this product as a hybrid sports and personal convenience product. Apple can target customers in this market segment by addressing their motivational and personality needs. By integrating identification factors that fall in the sphere of brand identity with personal and motivational identification factors of target consumer groups, Apple can create perceived value. The company can augment its pricing strategies with more discounts, free services and bundled service offerings. Apples distribution network is robust. Its proposed distribution can be modified to enhance the visibility of Apple Watch. The companys promotional strategies can include Big Data Analytics to deliver content based marketing. More emphasis should be given to social media marketing. There could be several event-based marketing campaigns too that could increase brand visibility and association. References Beaver, L. (2016). Smartwatch and wearables research forecasts trends market cases. Retrieved 26 January 2017, from https://www.businessinsider.com/smartwatch-and-wearables-research-forecasts-trends-market-use- cases-2016-9?IR=T Bajarin, T. (2014). Understanding Apples Watch Strategy. Retrieved 26 January 2017, from https://in.pcmag.com/wearable-tech/50161/opinion/understanding-apples-watch-strategy Swider, M Beavis, G. (2016). Apple Watch. Retrieved 26 January 2017, from https://www.in.techradar.com/reviews/wearables/Apple-Watch/articleshow/47122887.cms Su, B. J. (2016). Apple Watch Sales Plunge 55% As Samsung Doubles Market Share: Report. Retrieved 26 January 2017, from https://www.forbes.com/sites/jeanbaptiste/2016/07/22/apple-watch-sales-plunge-55-as-samsung-doubles-market-share/#6319754b6790 eMarketer. 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