Up in Arms About Essay Editing Service?

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How to Write an Essay in APA Format For College

How to Write an Essay in APA Format For CollegeI'm going to teach you how to write an essay in APA format for college. That's Advanced Placement exam style, and it is the format most colleges use to judge students' progress. The first thing you need to know about writing an APA essay is that you need to read the guidebook to make sure you're following the right format.Most of us have had a book in high school English or math, where the author wrote in a form that would make sense to us. To be a good writer, you need to do the same thing. It isn't enough to be able to write the paragraph sentence by sentence.If you can't organize your thoughts, then that's half the battle won. You need to understand what you are doing when you organize your thoughts. Even though we can see pictures, we still need to see them in order to make sense of them. This is true in all forms of writing.No matter how complex your material is, you need to be able to structure it in a format that will make sense t o you. You will be assigned paragraphs to tell a story. You need to make sense of what you are doing in each paragraph. Otherwise, you will just copy and paste information from one paragraph to another.You also need to be able to organize your thoughts properly. Many times, the author will give you lists of ideas. You may need to create a list yourself, or just take notes as you read. Remember, this is an exam.Now, here's a very simple format that is easy to understand. It requires some careful organization. After each idea, write a sentence that summarizes what you just read. This is going to serve as your summary.After each paragraph, summarize what you just read and list the main ideas of the paragraph, in order of importance. List what they are, and why you should believe it. The easiest way to do this is to list the main idea first, and then list each one in its place.Finally, summarize what you just read in the body. Make sure you keep each paragraph short, but long enough to get your point across, and you'll be fine.

Papers Written For Me - Its Never Too Late to Become an Entrepreneur

Papers Written For Me - It's Never Too Late to Become an EntrepreneurPapers written for me can be found anywhere from college campuses, libraries, offices and computer labs. There are some formalized classes in business schools that focus on the workings of business organizations and how they function in a functional manner. Here are some examples:I could talk to you for hours about the enterprise perspective. But what you should know is that I have spent years studying and observing and even running my own business so I am a witness to how companies need to operate in order to be successful. Please don't think that I am trying to tell you how to run your business; in fact, most of what I write here is based on the point of view of an entrepreneur who spent many years in the business so I hope you will understand that this is merely the beginning and it is not intended to be comprehensive.Nevertheless, I would encourage you to give these papers a try. Many individuals prefer them to actual lectures or even Power Point presentations. If you are like me, then you are ready to learn as much as you can about papers written for me. Good luck.The first thing you should do is open your eyes and look at how businesses are run by others. Ask yourself, 'What would happen if I were to run my own business?' Once you have made this decision, look around at your surroundings. Observe people operating in front of you. Notice who you hear when you walk down the street and on television.One of the best things you can do is to write down everything you hear in the spaces provided. Now that you have created a list, what have you done with it? How did you learn about the people you know and what information have you taken from their descriptions? Use the papers written for me to help you answer all of these questions.Next, ask yourself, 'Who am I?' Do you know how people work and react to situations? What do you want to become? Write down what you know about how the people in your life behave. With this knowledge, you can now create a successful business.Papers written for me will show you how to start your own business without having to take out a loan. These types of business books are available online for free and can be read at your leisure. Good luck.

Essay Jane Austens Sense And Sensibility - 931 Words

Sense and Sensibility is a book that deals with many of lifes circumstances during the eightteen hundreds. Although it was written in the first person it can provide the reader with a detailed perspective on the lifestyle of the upper crust of society. However, in order to get a full sense of appreciation of this lifestyle the elements of the opposite group, the lower class, must be attained. By comparing the differences amongst lifestyles characteristics which differ between individuals of their respective groups can be explained, and more importantly be justified. The Dashwoods are undoubtedly not of the lower crust of society, instead they were of the upper middle†¦show more content†¦Likewise, all the outlaying suburbs and regions grew. The main industries of that time were textiles and mining. As for the textile industries, many of the jobs needed to be performed were done in factories by women or children. These jobs required little or no skill, and thus wages reflected that of unskilled labor. Aside from pathetic wages, the unskilled employees of this period would be subject to poor working conditions and long hours. This adds obvious emphasis to the Dashwoods behavior in not attempting to work. Some of the other contributing factors that separated the lower class from the middle and upper would be the way in which they spent their free time. The laborers rarely had any; their days would be filled with necessary chores that ranged from getting water to doing laundry. Because the technology for household efficiency was not keeping up with the times, many of the luxuries taken for granted today were not even available to these individuals. The upper classes on the other hand relied on servants for their tasks; they did not have to deal wit h these chores. At a particular point in the book an insight was offered to the familys lifestyle, but more importantly to the mindset they had developed. MarianneShow MoreRelatedJane Austens Sense and Sensibility Essays1384 Words   |  6 Pageswhether it’s an inanimate object or a person you want to spend the rest of your life with. Jane Austen’s novel, â€Å"Sense and Sensibility†, revolves around two sisters who try to find true love, while requiring a balance of reason and emotion. Elinor and Marianne Dashwood are viewed as two completely different people. Elinor is known to represent â€Å"sense† while Marianne represents â€Å"sensibility.† In the novel, Jane Austen emphasizes two common women’s characteristics, and shows us how Elinor and MarianneRead MoreJane Austens Novel Sense and Sensibility: An Analysis1492 Words   |  6 PagesJane Austens groundbreaking novel Sense and Sensibility is a relationship-driven account of female p rotagonists. Sense and Sensibility shares much in common with other novels by and about women. Themes like autonomy versus independence and the role of women in a patriarchal society are explored in Sense and Sensibility. Using two sisters to symbolize the different directions the female spirit can be pulled, Austen shows the variable ways women respond to political, social, and economic oppressionRead More Patriarchy in Jane Austens Sense and Sensibility Essay1535 Words   |  7 PagesPatriarchy in Jane Austens Sense and Sensibility Despite the fact that Jane Austen has become what Julian North describes as a â€Å"conservative icon in popular culture† signified by her depictions of â€Å"traditional class and gender hierarchies, sexual propriety and Christian values,† the novel _Sense and Sensibility_ provides, if not a feminist perspective, a feminist discourse lacking in Emma Thompson’s film version (North 38). In this essay, I attempt to argue briefly that the novel, which initiallyRead More Mothers in Jane Austens Sense and Sensibility Essay1517 Words   |  7 PagesMothers in Jane Austens Sense and Sensibility      Ã‚   I can no more forget it, than a mother can forget her suckling child. Jane Austen wrote these words about her novel, Sense and Sensibility, in a letter to her sister Cassandra in 1811. Such a maternal feeling in Austen is interesting to note, particularly because any reader of hers is well aware of a lack of mothers in her novels. Frequently we encounter heroines and other major characters whom, if not motherless, have mothers who are deficientRead More The Necessity of Marrying Well in Jane Austens Sense and Sensibility520 Words   |  3 PagesIn Jane Austen’s Sense and Sensibility, the necessity of marrying well is one of the central themes. In Austen’s era a woman’s survival depended on her potential to acquire an affluent partner. This meant a choice of marrying for love and quite possibly starve, or marry a securing wealthy person, there was a risk of marrying someone who you might despise. Passage One, portrays the relationship between Marianne and Willoughby. Marianne was blinded by her love, ‘He was exactly formed to engageRead More Balance Between Sense and Sensibility in Jane Austens Northanger Abbey2319 Words   |  10 PagesBalance Between Sense and Sensibility in Jane Austens Northanger Abbey Throughout her novel, Northanger Abbey, Jane Austen integrates parody with characterization to emphasize the necessity of a balance between sense and sensibility while reflecting a theme of the initiation of a young woman into the complexities of adult social life. This novel can be traced back as one of Jane Austens earliest works. It was written in 1798, but not published until 1818, and is an excellent example of whatRead MoreJane Austens Sense and Sensibility: Comparing the Characters of Elinor and Marianne1535 Words   |  6 PagesElinor vs. Marianne Compare-contrast essay Jane Austens 1811 novel Sense and Sensibility puts across an account involving two English sisters who come across a series of hardships in their endeavor to find their personal identities in a relatively hostile environment. Elinor and Marianne Dashwood are forced to leave their home, the estate at Norland Park, consequent to their fathers death. The two experience economic problems and come to see the world with different eyes as they move in aRead MoreEssay on Jane Austen Novels: Success After Death1679 Words   |  7 PagesJane Austen Novels: Success after Death Chuck Leddy, a notable critic, stated Upon her death in 1817, English novelist Jane Austen was completely unknown in the literary world. Why would someone as brilliant as Jane Austen not be world known? By 1817, Austen had already published one of her masterpieces Sense and Sensibility, and it seemed to not bring in as much success as it would later on in life. But the dry spell would eventually end. Two hundred years after Jane Austens death, her booksRead MoreJane Austen s Novel And True Classic Sense And Sensibility1427 Words   |  6 PagesThere are many authors whose works are considered to be classics; perhaps the most influential is Jane Austen. Jane Austen wrote six novels, that in today’s world, we call classics. Her first novel and true classic Sense and Sensibility, was published in 1811 at a time when the world was just starting to write full length novels. Though Jane Austen only lived to be forty-one, she contributed much too modern literature; such as being one of the first major authors to make use of the three volume novelRead MoreSense And Sensibility By Jane Austen1123 Words   |  5 PagesSense and Sensibility was written by Jane Austen in 1811, the novel describes the life of three young sisters after the death of their father. The sisters; Elinor, Margaret, and Marianne Dashwood each are forced to leave their homes with their mother, Mrs. Dashwood, when their father passes and their home is inherited by Mr. Dashwood’s son, from his first marriage, John Dashwood. The young women and their mother vacate the home filled with the atrocious presence of Mr. Dashwood’s first wife, Fanny

Smartwatch and Wearables Research

Question: Discuss about the Smartwatch and Wearables Research. Answer: Introduction Apple Watch is a smartwatch series by Apple Inc. The market for smartwatch brands is burgeoning. Forecasts suggest a two-fold increase in consumer adoption. It is also fuelled by the pressures of modern lifestyles. Pre-mature illnesses and sedentary lifestyles dictate a change in routine. Rising expendable incomes have assured that technological fitness solutions have a market. So consumers are ready to spend money to safeguard their fitness goals. Smartwatch technology integrates several layers of personal lifestyle functional monitors. This helps users to monitor and track their progress. The smartwatch market is predicted to grow at a rate of 18% annually (Beaver, 2016). By 2021, the number of units sold could touch 70 million units. Apples focus will be to establish its existing presence and foray into new markets. The effort will be to garner more market share in saturated markets through better product offerings. While the lines between a smartphone and smartwatch are delineating, there is equal emphasis on form as much as function on smartwatches. Unlike smartphones, smartwatches can be reliably fastened over the wrist. The risks of a smartwatch falling down and breaking are low, unlike a smartphone that requires constant care. There are requirements for a special pouch and a slew of connectors for a smartphone that makes for cumbersome logistical issues. Smartwatches are the next wave of smart technological solutions that could soon become ubiquitous. Apple has foreseen this trend and will have to work on a long-term decade-long product innovation and marketing strategy. Apple is one of the worlds largest companies in terms of revenue. Based in Cupertino, California, this multinational technological behemoth is known for its flagship iOS operating system. Apple has transformed from a PC manufacturing firm to a company that manufactures high quality consumer electronics. The company is also renowned for its software, hardware, firmware and online products and services. From the Safari web browser to the Apple TV digital device to the iPad tablet; Apples products attract a massive user-base. At the heart of Apple Watch is Apples integrated approach of combining its native OS with hardware, software and connected services. This product wins hands-down on the form factor. The company has publicized the SDK to give software programmers the leverage to build apps for the smartwatch. The core strategy of Apple is to enable users to use Apples iOS apps (Bajarin, 2014). The smartwatchs seamless connectivity ensures that apps such as the HomeKit can allow users to use the power of Bluetooth and NFC to control home devices. The most important strategy for this product is related to personal fitness and welfare. There are intelligent sensors on the watch that keep track of physical activity of the wearer. The surmounting pressure on modern humans to maintain an active lifestyle could be the propellant to purchase such smartwatch products. While Apples strategies are clear, it is unclear if a needs-analysis supplements the companys strategies. Consumerism is often dictated by prevailing market conditions, economic conditions, socio-political statuses and micro-economics. Product and / or Location The Apple Watch has always been positioned as an expensive personal efficiency enhancement product cum connected device. Being a convenience gadget, this iOS integrated and iPhone compatible device comes in scores of flavors (Swider Beavis, 2016). This means customers can interchange watch bands with new ones, or choose from a variety of case materials with different hues and sizes. The demand for the smartwatch product is high. At its peak demand, the product reaches $17000 in price. This means that the smartwatch has thousands of customers waiting to be early adopters. But as of 2016, the sales of this product have dipped by more than 50% (Baptiste, 2016). Worldwide, the smartwatch market is witnessing a year on year sales dip in double digit percentages. Although the Apple Watch commands the largest market share as per the International Data Corporation, shipments have largely decreased. In 2015, the number of units shipped was in excess of 3 million. But in 2016, it is a mere 1.6 million. Apple Inc. adopted a knee-jerk reaction to prop up sales. It cut prices of its sports model by $50. Consumers were adopting a wait and watch approach in anticipation of a newer release with more apps and a discounted price of the smartwatch. They were ready to wait for even a year. It indicates that the company is releasing its product versions too early. There are some pertinent implicit consumer demands such as an improved battery to support WiFi, GPS and video camera usage. There is also a need to offer better waterproof capabilities. These issues were not addressed in subsequent releases. So a new version of the Apple Watch generated low interest and anticipation. The consumers for smartwatches have different criteria based on their geographical location. As indicated in the following figure, the China market smartwatch consumerism is dictated by accuracy. In Germany, the purchasing criteria are dictated by price and functionality. In South Korea, there is also the parameter of ease of use that affects purchasing decisions. Apples vision for the smartwatch as a luxury watch or a replacement for a luxury watch is unclear. A majority of luxury watch consumers prefer luxury watches over this smartwatch only about 27% of them preferred the smartwatch (John, 2015). Staunch luxury watch loyalists considered craftsmanship and timeless appeal of the luxury watch products as the main parameters. So it is clear that customers understand the difference between luxury watches and smartwatches. Therefore, Apple cannot market the Apple Watch as a luxury watch. From an investment standpoint, luxury watches have low depreciation compared to smartwatches. They also command a higher appreciation and are considered as collectibles. So the Apple Watchs price caters to that segment of buyers who are able to afford a high-end smartphone or a luxury watch. Apples product proposition should be strong to persuade buyers in this category to adopt a smartwatch solution for their daily needs. Therefore, consumers of the Apple Smartwatch are driven by motivation to buy the watch. The motivation comes from a strong reason for personal efficiency enhancement. Another personal consumer influence is consumer personality. A sporty and challenging personality defines consumer behavior towards adoption of personal productivity products. Discussion and Analysis It is clear that customer motivation is one of the driving forces to purchase the Apple Smartwatch product. The premium nature of this product ensures that it is on a higher stratum to a bare necessity product. The people who purchase this product are generally highly motivated individuals who seek to redefine their personal style, productivity, efficiency and social status. Therefore, Apple should design customer strategies that apply theories and practices of consumer motivation. Customer motivation falls under the psychological paradigm of consumer behavior models (Jisana, 2014). At the basic level, motivation is driven by a hierarchical pyramid of needs. Maslows hierarchy of needs is a well-known Theory of Motivation that explains the needs of people at different phases in their lives. Applying this model on consumer motivation for purchasing the Apple Smartwatch indicates that people who are in the second last level will purchase this product. This means that those seeking Esteem, Self Esteem, Confidence and Achievement will opt for this product. There could be a small overlap between this level and the last level of this pyramid though. Although this product is not explicitly termed as a luxury brand, it falls in the price range of luxury brands. Often the purchasing motivation over price in this price range is the same for a luxury brand as for the Apple Watch. A luxury item is defined as a necessity that starts where necessity begins (Knag, 2012). This smartwatch product could fulfill a persons need for pleasure and comfort. It could also enable them to make a statement to the outside world by procuring something expensive. In the digital era, a technologically expensive device, software or hardware, when owned is also regarded as a status symbol. Consumer decision making based on motivation Consumers who might buy a luxury brand might also buy an Apple Watch. There could be consumers who could buy this Watch even without having a personal preference for luxury brands. For Apple the company, its brand recall is immense. A category of customers it could cater to is brand loyalists. Another interesting fact is that men above the age of 65 preferred Apple products, so they could prefer Apple Watches too. The following figure clearly indicates this preference. Statistics indicate that the Apple Watch commands sales in the age group of 35 to 44. But there could be cases where older customers buy this product as gift items. Motivation is often the incentives to think, act and choose. A motivated person makes purchasing decisions that align with their reasons and sources of motivation. There is also proof that motivation enables speedy decisions. A well-motivated customer makes a purchase faster, than a skeptical customer, who would look for alternatives. If the customer motivation for buying the Watch are personal productivity, social appeal, personal efficiency, luxury brand alternatives or Apple product loyalist tendencies; then this Watch could be an automatic buy. If the customer motivation for purchasing is price parity, cost effectiveness, necessity over luxury, budget device and non-Brand consciousness, then this Watch could be a skeptical buy. Therefore, it is important for marketers to understand these aspects. Individual influence for product consumption: Consumer personality Customer personality is a spoke in the wheel when deciding to purchase an Apple Watch. A customers personality is a combination of internal, external, social, psychological and environment influences (Sarker 2013). It could also be the sum total of their hereditary influences, cultural backgrounds and sometimes ethnicities. Some of the prevailing theories of personality are: Socio psychoanalytic concept Neo-Freudian Theory Gestalt Theory Cognitive Theory Trait Theory Stimulus Response Theory The Neo-Freudian theory is based on the premise that social relationships define personality. Trait theory postulates that predisposed personal, physical and psychological attributes define a persons personality. Given that personality is a proven constituent for customer purchasing decisions, it is important to measure personality in order to align marketing objectives. Based on the Neo-Freudian and Trait theories some personality types to consider are Detached, Aggressive, Dogmatic, Ethnocentric, Compulsive, Unique, Innovative and Social. Personality traits of a target consumer group often become the basis to converge brand propositions that fulfill the target consumer groups personality needs. The traits of a brand personality intentionally coincide with that of the target customer group or groups. The personality effects of a brand can be measured in as a simple instance as a clearance sale. There is an anthropomorphizing of brands done by customers by according brands their personal personality traits. Marketers should take cognizance of these aspects and reinforce such beliefs. It could lead to new loyalty marketing programs. It could lead to better interventions of Internet-based marketing communications, interactive strategies and many other innovative channels of marketing (Rajagopal, 2008). Consumer decision making process based on consumer personality The consumer decision making process for Apple Watch is based largely on consumer personality types. Often personality and personal factors coincide to create the need to purchase. The following figure demonstrates this. As indicated in the figure, personality co-exists with other personal traits of a consumer such as age, lifecycle stage, occupation, economic condition and lifecycle. Recommendations Apples current brand architecture is monolithic. All products maintain their brand identity with the master brand. From the Apple logo to the design, there is a similarity in design, styling, ergonomics and function across all products. While most products have the i prefix, in 2014 the company moved away from this prefix for its Apple Watch and Apple Pay products. This was an attempt to move these products closer to the Apple brand name. The proposed marketing mix for Apple Watch based on the 4 Ps of marketing are: Although the Apple Watch is a flawless product, there are recorded glitches. Bluetooth connectivity is inconsistent. The device has poor battery life. When connected to the iPhone, it is reported that the Watch drains the iPhone smartphones battery fast. This products closest competitor is Fitbit in the fitness smartwatches category. A gap analysis reveals that the Apple Watch can increase its fitness apps. This allows for providing a variety of fitness apps catered to different types of customers. Price has always been the contentious issue for Apple Watch aspirants. Although Apple announces discounts, it is not frequent and could be limited to certain geographies. Apple can increase its product churn by giving discounts and participating in exchange offers. Although Apple may not be able to decrease price of this product due to its niche nature and the fact that the company does not rely on volume sales, there are other ways to increase sales. Some novel pricing methods could benefit churn (Munnukka, 2004). Complementary servicing This type of servicing could be free of charge or at a nominal rate. It could affect the overall perception of price. Bundle pricing Pricing of services offered by the Watch as a lump-sum. Usage charging The company could adopt a product-lease approach that lets consumers use the product on a leased basis. The current promotional mix is restricted to advertising, personal selling, sales promotions and public relations. Apple can leverage the power of social media marketing in a more emphatic direction. It can adopt go-to-customer strategies much like its go-to-customer strategies. There could be an increased focus on Big Data Analytics to leverage content and context based marketing strategies. Place/Distribution Apple undertakes a holistic approach to marketing and promotion of its products (Greenspan, 2015). Using a variety of distribution channels, the company takes advantage of the economics of cost advantage. But selective association with a distribution channel creates exclusivity and lack of market access. In the companys distribution chain, products are retailed or distributed at Apple Stores, e-commerce outlets, online Apple e-commerce stores, authorized company retailers and dealers and fulfillment stores services. Currently, the companys products are highly visible. To enhance customer appeal of its Watch product line, the company can showcase this product on a higher priority via its various distribution channels. Conclusion Apple cannot market the Apple Watch as a luxury product. However it can market this product as a hybrid sports and personal convenience product. Apple can target customers in this market segment by addressing their motivational and personality needs. By integrating identification factors that fall in the sphere of brand identity with personal and motivational identification factors of target consumer groups, Apple can create perceived value. The company can augment its pricing strategies with more discounts, free services and bundled service offerings. Apples distribution network is robust. Its proposed distribution can be modified to enhance the visibility of Apple Watch. The companys promotional strategies can include Big Data Analytics to deliver content based marketing. More emphasis should be given to social media marketing. There could be several event-based marketing campaigns too that could increase brand visibility and association. References Beaver, L. (2016). Smartwatch and wearables research forecasts trends market cases. Retrieved 26 January 2017, from https://www.businessinsider.com/smartwatch-and-wearables-research-forecasts-trends-market-use- cases-2016-9?IR=T Bajarin, T. (2014). Understanding Apples Watch Strategy. Retrieved 26 January 2017, from https://in.pcmag.com/wearable-tech/50161/opinion/understanding-apples-watch-strategy Swider, M Beavis, G. (2016). Apple Watch. Retrieved 26 January 2017, from https://www.in.techradar.com/reviews/wearables/Apple-Watch/articleshow/47122887.cms Su, B. J. (2016). Apple Watch Sales Plunge 55% As Samsung Doubles Market Share: Report. Retrieved 26 January 2017, from https://www.forbes.com/sites/jeanbaptiste/2016/07/22/apple-watch-sales-plunge-55-as-samsung-doubles-market-share/#6319754b6790 eMarketer. (2014). Does the Apple Watch Have What Consumers Want. Retrieved 26 January 2017, from https://www.emarketer.com/Article/Apple-Watch-Have-What-Consumers-Want/1011199 2014 John, D. (2015). Is the Apple Watch a Luxury Watch. Retrieved 26 January 2017, from https://themarketmogul.com/is-the-apple-watch-a-luxury-watch/ Jisana, K. (2014). CONSUMER BEHAVIOUR MODELS: AN OVERVIEW. Sai Om Journal of Commerce Management. Volume 1, Issue 5. Pp: 1-10. Doi: 10.1.1.916.4415 Knag, M. S. (2012). Luxury Brands, A Study of Consumers Motivation to Purchase Luxury Brands. Retrieved 26 January 2017 from https://brage.bibsys.no/xmlui/bitstream/handle/11250/169929/knag2012.pdf?sequence=1isAllowed=y King, H. (2015). Who is buying Apple products?. Retrieved 26 January 2017, from https://money.cnn.com/2015/10/29/technology/apple-customers/. Sarker, S. et al. (2013). Influence of personality in buying consumer goods-a comparative study between neo-Freudian theories and trait theory based on Khulna region. International Journal of Business and Economics Research. 2013; 2(3): 41-58. doi: 10.11648/j.ijber.20130203.12 Rajagopal. (2008). Interdependence of personality traits and brand identity in measuring brand performance. Retrieved 26 January 2017 from https://core.ac.uk/download/pdf/6929283.pdf. Guru Nanak Institute of Management. (2014). Apple Consumer Behavior. Retrieved 26 January 2017 from https://www.slideshare.net/siddharthabbi/apple-consumer-behaviour Marketing Minds. (2016). Apples Branding Strategy. Retrieved 26 January 2017 from https://www.marketingminds.com.au/apple_branding_strategy.html Greenspan, R. (2015). Apple Incs Marketing Mix (4Ps). Retrieved 26 January 2017 from https://panmore.com/apple-inc-marketing-mix-4ps ROBERTA GREENSPAN 2015 Munnukka, J. (2004). Perception Based Pricing Strategies for Mobile Services in Customer Marketing Context. Retrieved 26 January 2017 from https://jyx.jyu.fi/dspace/bitstream/handle/123456789/13195/9513917886.pdf Juha Munnukka 2004

Icedelights Company Business Concept

The business concept A clear description of the business is given, with the partners choosing to acquire a franchise as opposed to starting their own business. Right from the idea stage to the manner in which the business was acquired, an intricate outline of the elements of the business is given.Advertising We will write a custom case study sample on Icedelights Company Business Concept specifically for you for only $16.05 $11/page Learn More The market for ‘gelati’ is still grim from the description, although since it is a consumable, it is expected that most of the residents of the State are potential customers. The partners expect to establish a niche in the North Eastern location of the State. The Opportunity The three partners were in need of purchasing a business entity. ICEDELIGHTS was a prime opportunity for the partners since the partners were seeking to buy a business, which was already running. After brainstorming on the most opp ortune approach to venturing into business, the decision to buy was most desirable. Based in Boston, ICEDELIGHTS was a venture selling beverages, pastries and frozen desserts. The diversity in products and locations made it possible for the partners to exercise creativity in satisfying the consumer needs. The fact that the company has already ventured into franchising indicates that ICEDELIGHTS had potential for expansion into the global market. The company has already acquired a niche market, owing to the quality of products. In addition, ICEDELIGHTS has operational systems in place, including production, accounting, training and development, controls, store management and design. In essence, the company was poised for expansion at the right moment. The players The company is comprised of franchisor and franchisee. The franchisor is primarily providing real estate and the product, which is produced centrally and distributed to the points of sale. Real estate elements include the lo cation where the franchisee will set up location. The franchisee is to provide capital for the acquisition of the locations for distribution, operating capital as well as the operational requirements. In providing this, the franchisee has sought investors who are expected to provide equity and debt capital.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Perfect fit for the partners Mark, Paul and Eric are a perfect fit for each other. While mark exudes risk aversion, Paul and Eric are willing to take risks head on. All three partners have experience consulting for financial firms making them expert with handling financial matters. Mark is risk-averse, preferring to take on the lowest possible risk in any venture. Paul and Eric were however not afraid to bear certain levels of risks. On one hand, it was a perfect fit for all partners since views of all partners resulted to a balanced v iew of the risk factors associated with each decision to be made. However, there was always the possibility that disagreements were in the offing, owing to the disparity in risk aversion across the board. All partners sought independence and the ability to steer their own creation. The ability to create financially rewarding ventures was their utmost motivation. As entrepreneurs, the three were motivated to build a business based on their ideas. Viability of the Franchise Franchising in Florida is a desirable move aimed at acquiring a market that is underutilized. Although there exists a number of competitors offering related products, the product to be introduced by the three partners is novel. Owing to the success of the product in other locations, the partners are counting on their expertise and product characteristics to achieve their objectives. Discuss the market chosen for development The acquisition of franchise in Florida was a prime reason for the success of the company. F irst, the climatic conditions of the state are well matched for the product. How sunny weather made it possible for demand of the product to be high across the year. In addition, the location has a high population, making it possible for expansion of markets within the State. Additionally, since there was less competition, it was possible for the company to enjoy exposure to consumers without the need to develop organic competitive advantage, especially in the starting stages. The lack of competition eliminated the most prominent barrier to entry for any organization. Florida flourishes on mall-based businesses, which involve a one-stop shop. Although this makes it easier to attract consumers, it is necessary to establish a prime location in the malls for exposure to consumers.Advertising We will write a custom case study sample on Icedelights Company Business Concept specifically for you for only $16.05 $11/page Learn More The three partners did not ha ve tangible information on the market in Florida, and were not even aware of the competition on site. As a custom-designed product, ‘gelati’ was unique in taste and composition, making it necessary for the partners to establish a market for the product by introducing its uniqueness to potential customers. The financial Plan The partners require a total of $825,000 to take the company into operational status. However, franchising fees of $75,000 are required upfront. In addition to acquiring locations for operations and the working capital, the franchise requires additional capitals for acquiring patents and licenses for operations in the country. Other overheads and material acquisition funds also come into play. Initially, the company sought to raise the capital through equity-based sources, but was also keen on acquiring debt capital due to its advantages. Although venture capital is available, the risks associated with the source have made it an unviable source. As a result, the company has decided to offer debentures redeemable in five years. This will offer the company an opportunity to repay the debts through the projected revenues from operations. The possibility of sourcing sufficient revenues to buy out the debt is clearly painted in the projections for expansion and sales volume in the market. Most of the projections are based on market data, which is yet to be tested, making them weak bases. The financial plans postulated in the balance sheet and sales revenues are slightly limited on prudence. The company expects to achieve compound growth in sales over the first ten years. Unless specific emphasis has been put in assessing the possibility of future competition and changes in market conditions, it is necessary to remain prudent. The company has remained sensitive to inflation, which makes it possible for the company to inculcate the impact of time value of money. Recommendations It is necessary for the partners to establish reliable so urces of back-up capital for operations. In most instances, the starting years of a business are associated with numerous challenges and requirements, most of which make it impossible for profitability to be achieved.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, it is necessary for the first three years to be viewed as loss making period, in order to ensure that the partners handle all the preparatory elements of starting a business before settling to profitability. Secondly, it is imperative for the partners to establish a market for it product through extensive marketing. Depending on whether they will be absorbed into the mall business, it is necessary for advertising and sensitization programs to take root before they decide to expand according to the ten-year plan. The use of diverse sources of capital is a prudent move. However, emphasis should be placed on acquisition of equity-based capital since debt-capital is not as competitive. Equity capital should be the basis of expansion, since the process of acquiring debt capital is less intricate. This case study on Icedelights Company Business Concept was written and submitted by user Scarlett N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Taming Of The Shrew

In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful and charming. Kate is â€Å"like a wasp, like a foal, like foal that kicks from his halter; pert, quick and determined, but full of good heart.† 1. This statement made by one author, shows clearly that he does not see her as shrew-like, even at the beginning of the play. The same author states that at the end of the play she has not really transformed, rather she has just fallen in love with Petruchio, in essence she is free from torment because she is no longer seen as the shrew. In the beginning of the play Kate is â€Å"consistently in opposition to everything around her†2, meanwhile â€Å"Bianca obeys so gently and with such sweet submission that it is obvious why she is Baptista’s favorite daughter†2. In the end of the play, the roles switch and Katherina is submissive to every word of Petruchio and Bianca resists the commands of her new husband. Kate’s first reaction to Petruchio, her â€Å"mad wooer†, is self-pity, and even her father feels that his treatment of her would â€Å"vex a saint†. He takes her away from the home she is used to, with servants and maids to wait on her hand and foot, to the country. There she is away from the luxurious town life and is cold, hungry and tired. She somewhat learns to watch her temper and obey Petruchio so that he will feed her so she can survive peacefully rather than miserably. I believe that his method of taming her is not cruel yet very effective. He shows her that she can get much farther an d live life a lot happier if she is nice and â€Å"e... Free Essays on The Taming of the Shrew Free Essays on The Taming of the Shrew In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful and charming. Kate is â€Å"like a wasp, like a foal, like foal that kicks from his halter; pert, quick and determined, but full of good heart.† 1. This statement made by one author, shows clearly that he does not see her as shrew-like, even at the beginning of the play. The same author states that at the end of the play she has not really transformed, rather she has just fallen in love with Petruchio, in essence she is free from torment because she is no longer seen as the shrew. In the beginning of the play Kate is â€Å"consistently in opposition to everything around her†2, meanwhile â€Å"Bianca obeys so gently and with such sweet submission that it is obvious why she is Baptista’s favorite daughter†2. In the end of the play, the roles switch and Katherina is submissive to every word of Petruchio and Bianca resists the commands of her new husband. Kate’s first reaction to Petruchio, her â€Å"mad wooer†, is self-pity, and even her father feels that his treatment of her would â€Å"vex a saint†. He takes her away from the home she is used to, with servants and maids to wait on her hand and foot, to the country. There she is away from the luxurious town life and is cold, hungry and tired. She somewhat learns to watch her temper and obey Petruchio so that he will feed her so she can survive peacefully rather than miserably. I believe that his method of taming her is not cruel yet very effective. He shows her that she can get much farther an d live life a lot happier if she is nice and â€Å"e... Free Essays on The Taming Of The Shrew taming of the shrew analysis Petruchio: â€Å"Even in these honest mean habiliments. Our purses shall be proud, our garments poor: For ‘tis the mind that makes the body rich; and as the sun breaks through the darkest clouds, so honour peereth in the meanest habit. What, is the jay more precious than the lark because his feather are more beautiful? Or is the adder better than the eel because his feathers are more beautiful? Or is the adder better than the eel because his painted skin contents the eye? O, no, good Kate; neither art thou the worse for this poor furniture and mean array. If thou account’st it shame, lay it on me; and therefore frolic; we will hence forthwith, to feast and sport us at thy father’s house.† The above passage, spoken by Petruchio at the end of scene three, does an excellent job of summarizing the theme of the entire play. The youngest sister, Bianca, is the most beautiful and the most sought after daughter in Baptista’s household. Through all the intricate plots that her suitors have, she is almost sure to choose the one whom she loves the most and therefore live happily ever after. Katherina, the so-called shrew and antagonist of the play, is publicly known as a vile woman who is the least likely to find a suitor, and almost certainly not love. However, all things change when Petruchio, the down on his luck noble and protagonist, comes along and finds his equal in whit and intellect. In an analysis of Petruchio’s passage we see a different man than that was originally presented to us in the beginning of the play. We see no mention of gaining riches, his purpose for considering wedding her, and in fact he denounces material things. â€Å"Our purses shall be proud, our garments poor: For ‘tis the mind that makes the body rich.† In other words: in wearing the ragged clothing that they did, he proves that his purpose is not for money and riches. He is able to see past her dowry and...